Bank Alfalah, one of Pakistan’s leading commercial banks, has launched its newly redesigned website—an end-to-end digital acquisition platform built to streamline the customer journey from product discovery to onboarding. The platform is designed to reduce decision-making time through structured comparisons and eligibility cues, while giving customers greater control with self-service tools and application tracking.
The new website offers seamless journeys, enabling users to compare, choose, apply, and track products with clearer calls to action. Enhanced navigation and search tools make browsing easier, while product pages highlight key benefits, fees, and eligibility upfront. An integrated product comparison feature further simplifies decision-making.
Accessibility has also been prioritized with a mobile-friendly design and inclusive features to ensure a faster, more user-friendly experience for everyone. Customers can now enjoy a consistent experience across the website, branches, contact center, and the Alfa App, ensuring smooth hand-offs across all channels. Security remains a top priority, with stronger data protection and secure onboarding transitions built into the platform.
The website highlights a full suite of banking solutions, including personal, Islamic, premier, and business accounts; cards with lifestyle rewards; transparent financing options; flexible auto loans; Roshan Digital Account services for overseas Pakistanis; wealth advisory; and SME solutions to help businesses grow.
Commenting on the launch, Muhammad Yahya Khan, Chief Digital Officer at Bank Alfalah, said: “This launch advances our digital-first strategy with a site that is fast, clear, and conversion-ready. We designed every journey to help people find the right product, apply with confidence, and move forward without friction.”
This milestone marks Bank Alfalah’s continued commitment to digital-first banking, creating a unified hub that strengthens its position as a leader in Pakistan’s digital banking transformation.
